Vision

Build a technology-leading lab / Diversify customer-demand solutions / Differentiate your technology to gain competitive advantage

Research and Development Strategy

• Responding to future automobiles

  

• Responding to fuel efficiency and environmental regulations

  

• Responding to modern premiums

  

• Responding to eco-friendly policies

  

Development Direction

• Electrification

  - Strengthening development of lighting and electronics (electrification)

  - Response to autonomous vehicles Design and element (haptic etc.) technology

  
• Weight Reduction and Cost Reduction

  - Foaming, thin film materials and methods

  - Composite materials & component development & commercialization

  
• High Quality

  - Strengthening development of luxurious materials and real materials

  - Strengthening mass production derived method

  - Diversification of surface treatment methods

  
• Eco-Friendliness

  - Bio, natural and recycled materials

  - Heat generation and highly sensitive

  

Development Goals

• Strengthening technological competitiveness

  Reinforcement of technology to improve quality/profitability of existing methods

  Strengthening joint technology development with customers

  Active development of convergence technology for other components

  Mass production/reinforcement of commercialization development of advanced technology

  Continuous supplementation of advanced material/product benchmarking development direction

  Reinforcement of prior art management (activation of patent analysis and patent map utilization)

  

• Strengthen technology investment

  Reinforcement of co-prosperity cooperation development with raw materials/partners - Activation of joint investment technology development

  Reinforcement of new technology development through government tasks/in-house investment - Reinforcement of future automobile/mobility technology development